Croxley Park believe that happy people build successful companies. This business park offers not just spacious, modern workspaces, but unrivalled on-site amenities. All this makes Croxley Park more than just a place to work.

Croxley Park believe that happy people build successful companies. This business park offers not just spacious, modern workspaces, but unrivalled on-site amenities. All this makes Croxley Park more than just a place to work.

Croxley Park believe that happy people build successful companies. This Watford-based business park combines excellent workspaces with unrivaled amenties.

Croxley Park believe that happy people build successful companies. This Watford-based business park has been developed to provide spacious modern workspaces and unrivalled work/life balance though excellent on-site amenities, 72 acres green surroundings and a comprehensive after work events programme. All this makes Croxley Park more than just a place to work.

Croxley Park believe that happy people build successful companies. This Watford-based business park has been developed to provide spacious modern workspaces and unrivalled work/life balance though excellent on-site amenities, 72 acres green surroundings and a comprehensive after work events programme. All this makes Croxley Park more than just a place to work.

My concept ‘Business & more’ encapsulates this idea, communicating all the added benefits of the park through a series of creative copy lines. The ‘& more’ concept is reinforced with a new logo, which forms an ampersand from the Croxley Park initials.

My concept ‘Business & more’ encapsulates this idea, communicating all the added benefits of the park through a series of creative copy lines. The ‘& more’ concept is reinforced with a new logo, which forms an ampersand from the Croxley Park initials.

My concept ‘Business & more’ encapsulates this idea, communicating all the added benefits of the park through a series of creative copy lines. The ‘& more’ concept is reinforced with a new logo, which forms an ampersand from the Croxley Park initials.

My concept ‘Business & more’ encapsulates this idea, communicating all the added benefits of the park through a series of creative copy lines. The ‘& more’ concept is reinforced with a new logo, which forms an ampersand from the Croxley Park initials.

My concept ‘Business & more’ encapsulates this idea, communicating all the added benefits of the park through a series of creative copy lines. The ‘& more’ concept is reinforced with a new logo, which forms an ampersand from the Croxley Park initials.

I designed a full bespoke typeface based on the stenciled logo to add ownership to written messaging throughout the brand identity

I designed a full bespoke typeface based on the stenciled logo to add ownership to written messaging throughout the brand identity

I designed a full bespoke typeface based on the stenciled logo to add ownership to written messaging throughout the brand identity

I designed a full bespoke typeface based on the stenciled logo to add ownership to written messaging throughout the brand identity

I designed a full bespoke typeface based on the stenciled logo to add ownership to written messaging throughout the brand identity

The brand concept is carried over to physical marketing, with a building completion brochure split into two distinct sections. The first half promoting the newly built workspace, with the second communicating the added benifits of the park.

The brands logo is inspired by this ripple aesthetic. The mark combines a monogram G, a tree representing the eponymous Grove all housed within a wider circular device representing the world. All elemets are tied together with a single line representing Groveworlds seamless process.

The brand concept is carried over to physical marketing, with a building completion brochure split into two distinct sections. The first half promoting the newly built workspace, with the second communicating the added benifits of the park.

The brand concept is carried over to physical marketing, with a building completion brochure split into two distinct sections. The first half promoting the newly built workspace, with the second communicating the added benifits of the park.

London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.

Both exterior and interior signage help park tennants navigate the vast 72 acre site. Use of brands stencil font enable multiple materials to be layered together highlighting materials.

Both exterior and interior signage help park tennants navigate the vast 72 acre site. Use of brands stencil font enable multiple materials to be layered together highlighting materials.

Both exterior and interior signage help park tennants navigate the vast 72 acre site. Use of brands stencil font enable multiple materials to be layered together highlighting materials.

Wayfinding and environmental graphics help park tennants navigate the vast 72 acre site. Use of stencil font enable multiple materials to be layered together.

A bespoke typeface based on the stenciled logo adds personality and individuality to the brand identity. A system for writing copy using the ampersand helps communicate the parks offer.